Nowadays, an increasing part of direct marketing databases lack reliability, be they B2B or B2C files: either addresses are badly encoded, or names contain typos, or some postcodes simply don’t exist! Moreover, according to a recent study, up to 50% of the telephone numbers contained in B2B or B2C files are either wrong or outdated, which causes tremendous problems if a marketeer wishes to telephonically reach a specific target group.

Always up-to-date
People move, divorce, etc… New companies are founded while others disappear from the market, names and functions are constantly undergoing changes. For this reason, only up-to-date addresses and telephone numbers offer a guarantee for success in direct marketing. Our databases are permanently updated and enriched with additional, qualified information.

Database services
If you have encountered such problems, you can now rely on Infobel Database Services, i.e. a set of databases combined with our state-of-the-art technologies, to help you reach the right target.